Although the digital environment has undergone a significant shift in recent years, SEO is still a vital and successful marketing tactic. While a solid SEO plan has numerous advantages, we’ve listed the top 5 so you can see (or be reminded of!) Why SEO is great.
Increased Traffic
Ranking in these top positions can result in large traffic improvements for your website because top positions on search engine result pages receive the majority of impressions and clicks. The creation of useful and keyword-relevant title tags and meta descriptions, which appear on the result pages, is another focus of SEO. Enhancing click-through rates with optimized tags and descriptions encourages growth in qualified online traffic.
ROI
There are no concerns about ROI because SEO produces quantitative outcomes that can be tracked, whether you have an e-commerce site or not. Nearly every element of an SEO plan can be tracked by SEO services, including improvements in traffic, rankings, and conversion rates. The ability to drill down and view demographic data and other engagement metrics for users who have interacted with your website is another feature of comprehensive analytics. E-commerce websites and SEO companies can track the steps customers take to complete a purchase, even down to the phrase they searched for you with before making a purchase. In order to determine the worth of your SEO strategy for non-e-commerce sites, you can assign values to your lead conversions, such as the completion of a “contact us” form.
Cost-effectiveness
Due to its focus on users who are actively looking for your goods and services online, SEO is one of the most economical marketing tactics. As compared to outbound tactics like cold phoning, SEO is more cost-effective for businesses because it is inbound. Although cold calling can still be a successful tactic, the leads it generates are 61% more expensive than those from inbound strategies like SEO. Additionally, SEO targets customers who are actively looking for goods and services similar to yours, so the traffic it generates is more qualified than that from many other marketing techniques, saving businesses money.
Increased site usability
In an effort to make your website simpler for search engines to navigate, SEO also assists in making your website simpler for users to explore. In order to make website pages easier to locate and browse, SEO involves reorganizing the site’s architecture and links. This makes it simpler for consumers to find information on your website as well as for search engines to crawl and find pages on your website.
Brand Awareness
Having your website in these top places on the result pages leads to additional visibility for your website because top position rankings produce substantial impressions. Additionally, ranking on the first page for your targeted keywords encourages visitors to trust your brand since people tend to view businesses on the first page as being more reliable. More users are likely to notice your material and associate it with your brand if your pages and content consistently score well in search engine results.
Liked what you read about SEO’s advantages? Contact Fatheen Technologies for more details on how SEO could improve your website or to schedule a free SEO consultation. We would be pleased to assist you.
