Market Overview:
Matcha Market was valued at USD 6500 million in 2021 and is expected to reach USD 10170 million by the year 2028, at a CAGR of 6.6%.
The Matcha Market is a specialized segment within the broader tea industry. It involves the production, distribution, and consumption of matcha, which is a type of powdered green tea made from finely ground, shade-grown tea leaves. Matcha has a long history in Japanese tea culture and is known for its vibrant green color and unique flavor profile. It has gained popularity worldwide for its potential health benefits and versatility in various culinary applications, including beverages, desserts, and savory dishes.
The market for matcha has experienced significant growth due to factors such as increasing consumer interest in health and wellness, the rise of specialty tea culture, and the incorporation of matcha into various food and beverage products.
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Players Covered in Matcha market are:
Shaoxing Royal Tea,Ujimatcha,DoMatcha,Encha,The AOI Tea Company Ltd,Vivid Vitality Ltd.,Ippodo Tea Company,Midori Spring Ltd,AIYA America,Cha Cha Matcha,ITO EN Ltd.,Aichi Quality,Heap Well Super Foods,Marushichi Seicha Co. Ltd.,Nestle.,Unilever,Tenzo Tea, and other major players.
Market Driver:
Growing Demand for Health and Wellness Products: The primary driver behind the growth of the Matcha Market is the increasing demand for health and wellness products among consumers. Matcha is rich in antioxidants, particularly catechins, which are believed to have various health benefits, including improved metabolism, enhanced focus, and increased relaxation. Additionally, matcha is naturally high in chlorophyll, vitamins, and minerals. As consumers seek natural and functional ingredients to support their well-being, matcha has gained recognition as a nutritious and beneficial dietary supplement.
Market Opportunity:
Expansion of Culinary Applications and Food Products: An important market opportunity lies in the expansion of matcha’s applications beyond traditional tea preparation. Matcha is now incorporated into a wide range of food and beverage products, including lattes, smoothies, desserts, snacks, and even savory dishes. This trend towards culinary innovation with matcha opens up opportunities for product development and differentiation. Companies that focus on creating high-quality, appealing, and innovative matcha-infused products can capture a growing segment of consumers seeking unique and health-conscious culinary experiences.
The Matcha Market offers opportunities for tea producers, culinary businesses, and food and beverage manufacturers to provide high-quality matcha products to a health-conscious and food-savvy consumer base. By offering innovative and appealing matcha-infused products, companies can establish a strong presence in this dynamic market. As the popularity of matcha continues to grow beyond traditional tea consumption, the demand for creative and high-quality matcha products is expected to remain strong.
Matcha Market Segmentation:
By Product
- Regular Tea
- Match Ice-Cream
- Matcha Cake
- Cha-Soba Sushi Roll
- Food
- Other
By Grade
- Ceremonial
- Classic
- Culinary
By Distribution Channel
- Hypermarket/Supermarket
- Specialty Stores
- Online
Geographic Segment Covered in the Report
- North America (U.S., Canada, Mexico)
- Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
- Western Europe (Germany, U.K., France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
- Asia-Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
- Middle East & Africa (Turkey, Saudi Arabia, Bahrain, Kuwait, Qatar, UAE, Israel, South Africa)
- South America (Brazil, Argentina, Rest of SA)
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COVID-19 Impact Analysis of Matcha Market
With the increasing the COVID-19 pandemic period almost years effects on matcha market due disturbance on distribution channels owing to restriction on international boundaries. In addition, restriction by the respective government for activities impact on the local market too. Growing health consciousness among the people is expected to growth of the matcha market in projected period.
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