Packaged Chicken Market Size Was Valued at USD 11,500.00 Million in 2022, and is Projected to Reach USD 29,297.35 Million by 2030, Growing at a CAGR of 12.40 % From 2023-2030.
Market Overview:
Chicken, being the most common poultry in the world, is widely consumed due to its relative ease and low cost of raising. The popularity of chicken meat and eggs in various cuisines is attributed to its abundance, versatility, and cost-effectiveness. It serves as an excellent source of protein and is preferred over other meat types such as beef and seafood. The demand for packaged chicken has increased significantly with the rise in urbanization, greater awareness of ready-to-eat food, and the need for food preservation methods to extend shelf life.
Major Key Players:
Bell & Evans Organic (US),ConAgra Foods (US),Tyson Foods(US),Pilgrim’s Pride (US),Venkys (India),Koch Foods (US),Ingham’s Group Limited (Australia),Perdue (US),Delightful Gourmet Pvt. Ltd. (India),Foster Farms (US),Springer Mountain Farms (US), and Other Major Players
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Market Drivers and Opportunities:
The Packaged Chicken Market is witnessing increasing demand for packaged chicken food due to several health advantages associated with chicken consumption, such as being a good source of niacin, phosphorus, and protein. The accessibility and awareness of ready-to-eat food products have further boosted the demand for packaged chicken. Processing procedures are applied to packaged chicken to enhance its healthiness and extend its shelf life, making it popular among households, eateries, and other establishments. Rapid urbanization and the preference for ready-to-cook chicken products like thighs, wings, and other varieties are driving the expansion of the global packaged chicken market. The convenience of obtaining and cooking packaged chicken products, especially among busy young professionals, has led to increased popularity and consumption.
The rise in the number of packaged chicken product manufacturers presents an opportunity for market growth. Increased availability of diverse fresh, frozen, and processed chicken products due to the growing number of manufacturers appeals to consumers. Moreover, more players in the market encourage innovation, product development, and competitive pricing, benefiting consumers with a broader range of options. Additionally, the entry of new manufacturers may lead to the adoption of new distribution channels, making packaged chicken products more readily available through various retail platforms.
Covid-19 Impact Analysis on the Packaged Chicken Market:
The COVID-19 pandemic had a significant impact on the Packaged Chicken Market, with changes in consumer buying patterns and disruptions in the food supply chain. The surge in demand for frozen meat and poultry products due to stockpiling led to supply shortages in the market. However, as vaccination efforts and lockdown measures aimed at curbing the virus’s spread continue, the packaged chicken market is expected to rebound and regain its position in the food and beverage industry. During the pandemic, consumers were more conscious of their health and opted for fresh and healthy foods, affecting the demand for packaged chicken. However, the increased dependence on online channels for food during the pandemic drove demand for packaged chicken products.
Packaged Chicken Market is witnessing significant growth due to the increasing demand for ready-to-eat food, health advantages of chicken consumption, and the convenience of packaged chicken products. The rise in packaged chicken manufacturers is driving innovation, expanding product ranges, and introducing competitive pricing. North America, especially the United States, stands out as a dominant market for packaged chicken consumption with its high disposable income and changing lifestyles. The market is expected to rebound from the COVID-19 impact as vaccination efforts progress and consumer preferences stabilize.
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Packaged Chicken Market Segmentation:
By Type
- Fresh
- Frozen
By Application
- Restaurant
- Household
- Others
By Distribution Channels
- Convenience Store
- Hypermarket and Supermarket
- Specialty Store
- Online Store
- Others
Among the various types of packaged chicken, the Frozen segment is anticipated to dominate the market over the forecast period. Frozen meat preservation methods, involving lower temperatures, reduce post-mortem enzyme activity and prevent microbe growth, extending the shelf life of the meat. The popularity of frozen packaged chicken is attributed to its ease of use, time-saving qualities, and year-round availability, even for seasonal foods. The convenience of frozen meat products appeals to consumers, especially young professionals with fast-paced lifestyles. Increased economic growth and the booming mining industry have led to higher disposable incomes, contributing to the rise in demand for frozen packed chicken.
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By region
- North America (U.S., Canada, Mexico)
- Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
- Western Europe (Germany, U.K., France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
- Asia-Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
- Middle East & Africa (Turkey, Saudi Arabia, Bahrain, Kuwait, Qatar, UAE, Israel, South Africa)
- South America (Brazil, Argentina, Rest of SA)
Scope of the Report:
The latest research on the Packaged Chicken Market provides a comprehensive overview of the market for the years 2023 to 2030. It gives a comprehensive picture of the global Packaged Chicken industry, considering all significant industry trends, market dynamics, competitive landscape, and market analysis tools such as Porter’s five forces analysis, Industry Value chain analysis, and PESTEL analysis of the Packaged Chicken Market. Moreover, the report includes significant chapters such as Patent Analysis, Regulatory Framework, Technology Roadmap, BCG Matrix, Heat Map Analysis, Price Trend Analysis, and Investment Analysis which help to understand the market direction and movement in the current and upcoming years. The report is designed to help readers find information and make decisions that will help them grow their businesses. The study is written with a specific goal in mind to give business insights and consultancy to help customers make smart business decisions and achieve long-term success in their particular market areas.
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