Freeze-dried Food Market Is Anticipated To Witness Significant Growth Prospects With Rising CAGR By 2030|Grand View Research, Inc.

San Francisco, 01 March 2024: The Report Freeze-dried Food Market Size, Share & Trends Analysis Report By Product (Fruits, Vegetables, Meat, Poultry & Seafood), By Distribution Channel (B2B, B2C), By Region, And Segment Forecasts, 2022 – 2030

The global freeze-dried food market size is expected to reach USD 69.83 billion by 2030, according to a new report by Grand View Research, Inc. The market is anticipated to expand at a CAGR of 7.6% from 2022 to 2030. The rising demand for food products with a long shelf life is the major growth driver. In addition, the growing demand for ready-to-eat products among consumers globally is further accelerating the growth. According to an article published in Social, almost 36% of Americans consumed ready-to-eat meals including freeze-dried food, in the year 2020.

The increasing emphasis on reformulating processed food products to make them healthier is expected to open new avenues for the freeze-dried food industry across the globe. Hence, this will provide ample opportunities for major manufacturers in the market to formulate bakery and confectionery products, majorly using freeze-dried fruits and vegetables. According to an article published by Knorr, in March 2020, nearly 75% of South Africans claimed to eat healthily with some regularity, hence supporting the growth of the market in the upcoming years.

Vegetables were the largest segment in 2021. A rising number of health-conscious consumers opting for premium food products rich in nutrients and vitamins will support the market growth for freeze-dried vegetables worldwide. According to an article published in the Journal of Agriculture and Food Research in December 2020, 44% of the consumers in Argentina are willing to pay an average of 9% additional price for health and wellness food products as health consciousness is the key psychological factor of buyers, influencing their willingness to pay.

The B2C distribution channel was valued as a faster-growing segment in 2021. Due to convenience stores’ easy accessibility at nearby locations, they are used more often for purchasing products, thus driving the segment’s growth. For instance, in November 2022, Bushka’s Kitchen launched gourmet freeze-dried meals, including vegan and meat meals, in the U.S. The various meal offered by the store includes Citrus Chia Morning, Zesty Zoodles, Unstuffed Pepper, and Harvest Bowl. Moreover, convenience store products are easily accessible and readily available, which is expected to contribute to the segment’s growth.

The rising demand for food products with a long shelf-life is a major growth driving factor. According to an article published by Power Reviews, a technology company, in April 2022, nearly 49% of consumers picked non-perishable foods from grocery stores. There has been a substantial rise in customer demand for non-perishable food items, notably freeze-dried foods like meat products or their counterparts, vegetables, fruits, and ready-to-eat meals. The outbreak of COVID-19 has also spurred the demand for food items that can be stored for a longer period to avoid frequent visits to stores and catching infections, which drives the intake of freeze-dried food.

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According to an article published by Frontiers Media S.A., in March 2021, approximately 20% of consumers opted for freeze-dried food after the COVID-19 pandemic due to increased consumption of processed (comfort) food. Furthermore, the trend of consumers seeking healthy products that can be easily incorporated into their everyday routines and lifestyles has opened new avenues for freeze-dried food.

Freeze-dried Food Market Report Highlights

• Asia Pacific is expected to contribute a majority of the share to become the largest division in the global revenue in 2021 owing to the rising consumer awareness regarding lifestyle disorders and the resultant shift towards healthier alternatives
• The fruits segment is projected to register the fastest growth during the forecast period as these products have low calories, thus fulfilling the demand of consumers
• B2C is predicted to become a faster-growing segment during the forecast period owing to the availability of a wide range of products at a single e-commerce platform or stores

The increasing demand for ready-to-cook and ready-to-consume food packages is predicted to positively impact the market over the forecast period. Key market players are launching products in the vegetables category to increase their market shares. For instance, in December 2020, Brothers All Natural announced the launch of freeze-dried sweet corn with salt and pepper under its savory Brothers line, Harvester Farms. The product is said to be peanut-free, tree-nut-free, soy-free, and gluten-free, and contains four grams of plant protein, zero added sugar, and 160 calories. Such launches are further expected to increase product visibility.

Freeze-dried Food Market Report Scope

In addition, the growing demand for healthy snacks among consumers, combined with product innovation, would integrate well with the growth of the market. According to an article published by Scotland Publishing, a network, trade, and development body for the book publishing sector in Scotland, in January 2022, nearly 80% of consumers across the world are seeking snacks to improve their physical and mental well-being. Furthermore, these food products are also a great addition to emergency food storage, providing fresh flavor and nutrients, which is expected to help increase the sales of these products in the timeframe considered.

List of Key Players of Freeze-dried Food Market

• European Freeze Dry
• ASAHI GROUP HOLDINGS, LTD.
• Ajinomoto Co., Inc.
• Harmony House Foods, Inc.
• Nestlé
• Freeze-Dry Foods, Ltd.
• SouthAM
• The Hain Celestial Group, Inc.
• Kerry Group plc.
• Nuts.com