| Keeping your audience engaged is key to growing your brand. If you are an Instagram user with a business account is also essential to grow your follower base and promote your brand as effectively through Instagram promotion services. Whether you have several hundred followers or just a few, there are many ways you can grow your account organically by using hashtags, posting frequently, and monitoring engagement. Read on for five ways to promote your Instagram for maximum exposure.
Monitor your competitor’s hashtags If you have identified some key brands that have a large following on Instagram. Take a look at how they are using hashtags in their posts and comments. By keeping an eye on your competitors, what tags they are using, how many times they are using them, and how they are using them. You can also see what posts get the most engagement, allowing you to understand what resonates most with your audience. You can monitor your competitor’s hashtags on Instagram. This can help you understand the current climate on Instagram by seeing what terms are most popular and how your brand compares. Host a giveaway on Instagram While growing your Instagram following organically takes time, there are a few ways to jump-start the process. A great way is to host a giveaway related to your brand or business. It will not only help you build your following but will also allow you to get some excellent content for your feed. By hosting a giveaway you can prompt your current followers to tag their friends in the post increasing your reach. You can also prompt them to leave a comment on the post, which will prompt others to follow you as well. Giveaways like these will increase your exposure and help you build a targeted audience that is more likely to engage with your content. Repost your best content You have likely already done this to some extent, but take a look through your feed and see what posts have received the most engagement. Consider whether it’s due to the content itself or the timing of the post (folks are more likely to like a photo when it’s first posted). In any case, take note of the posts that have done particularly well and consider re-posting them when you have a break in your posting schedule. This will help you fill your feed with content and prompt more engagement, which will in turn prompt more followers. Using a tool like Later can also help you repost content at a consistent time, allowing you to boost your numbers by posting during times of high engagement. Use Co-branded Hashtags When you post new content, take a moment to scan through your feed to make sure you’re not missing any opportunities to use relevant, co-branded hashtags. You can find these by conducting a simple search or browsing through related hashtags. Once you have a list of relevant, co-branded hashtags, use them liberally in your posts. While it’s tempting to fill your captions with as many hashtags as possible, avoid this urge and use a maximum of five per post. This will keep your captions readable, while still prompting others to explore your feed. Promote with sponsored ads If you have money to burn, consider investing in sponsored ads on Instagram. Sponsored ads are a common way to promote oneself on social media, and they work best when you know exactly who your audience is. If you are unsure of your target audience, conduct research to narrow down your target demographic, and then take the information you’ve gathered to create a compelling ad for Instagram. Before you spend money on sponsored ads on Instagram, you have thoroughly reviewed the Instagram advertising guidelines so you can avoid getting your ads shut down. Follow these guidelines, and your ads are much more likely to get approved. Conclusion Growing your Instagram account can be both challenging and rewarding. If you know the best ways to promote your account and engage with your audience, you are likely to see great results. By monitoring your competitors’ hashtags, hosting a giveaway, reposting your best content, using co-branded hashtags, and promoting with sponsored ads, you can ensure that your account grows as quickly as possible. |
