Google Analytics and PHP

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Google Analytics and PHP do go hand in hand as Google Analytics is one of the most used web analytical tools and on the other hand PHP is also a very commonly used scripting language. One can also Hire PHP Web Developer India, where you can accordingly ask and complete making your website’s base with the help of PHP. Hire PHP Web Developer India, has become a very common notion nowadays, as people have been turning to be more interested in PHP learning. Also, several universities and institutes also follow the Hire PHP Web Developer India pattern and allow their students to go out of the way and start learning all about PHP.

 

What is Google Analytics?

Google Analytics is a web analytics service that is offered by Google that mainly tracks the website’s traffic and is initially a platform inside the Google marketing platform brand. It is one of the most used web analytics services on the web.

 

Why is Google Analytics important?

Google Analytics is one of the most powerful and useful tools which provides essential information to you regarding your website performance and its users. You can collect individual page traffic, websites your leads came from etc. By gaining these insights you will tend to know your visitors more leading to better Management.

 

What is PHP?

PHP is mainly a general-purpose scripting language which is geared towards the development of the web. As created by a Danish-Canadian, the PHP reference now implements with the production by the PHP group, which originally standard for ‘Personal Home Page’, and now basically stands for ‘PHP: Hypertext Preprocessor’. The standard PHP interpreter, powered by the Zend Engine, is free software released under the PHP License. PHP has been widely ported and can be deployed on most web servers on almost every operating system and platform, free of charge.

Does Google Analytics Allow PHP Scripting?

 

Google Analytics is one of the top most and a free web analytics tool which is offered by the giant search engine master Google. Also, one can implement the script in the header section of the pages and can track the hit count and the other user behaviour. However, yes, Google does also offer a PHP implementation method to add Google Analytic code on any web.

Now, there are certain important things that you can do with Google Analytics. Some of them and their guiding steps are as follows:

  • Granting access to your team:
  1. To add new users, click on the gear button present in the lower left-hand corner and go to the admin dashboard.
  2. Click on the user management option present in the first column.
  3. Click on to add the new users.
  4. Enter the email addresses of the users’ Google account and grant them the permission and click add.

Google Analytics is, thus, an essential and powerful tool that has lots of awesome and helpful features and with the help of PHP you can thus uplift it further. It thus helps you to make data-driven decisions that show you the statistics and insights of your website. Despite the fact that there are many other analytical management platforms Google Analytics is a free and applicable solution for managing the analytics of your website.

 

 

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