BlogIyo.com

1. Determine your area of expertise. What have you been good at for all your life? What are your hobbies, pastimes, or job skills that you have been perfecting? Maybe you’ve been successful at parenting, making crafts, throwing parties, inventing, or how to enjoy a night out on the town. Even if it’s something as simple as winning at board games, chances are there are people out there that would want to learn from you. Maybe you’ve been an administrative assistant for years and have been commended on how invaluable you are to the company. Then you have a basis of training others how to be top notch administrative assistant, considering how much job turnover some industries can have. Companies love training with videos, because it saves valuable time from managers and communicates everything important in the same way each time.
2. Plan your approach. Once you’ve determined your market for training others, you need to put together an outline for the content. This is where you’ll want to spend most of your time, as content is always king. Start with bullet points, going from general to specific. Sketch out the scenes that you will be taping to illustrate the message. Be sure to discuss what doesn’t work as well as what does, by sharing the mistakes you’ve made along the way. Give them resources and tips to get started and how to persevere.
3. Shoot the video. First you’ll want to choose a professional production company to produce your video if you are not equipped or experienced. Do not use your home camcorder thinking that you can make a professional video suitable for selling at a premium price. For advice on how to choose a video production company, do a web search for “how to choose a video production company” or search by this author’s name. Once you’ve chosen a production company that fits your budget, be sure to create scenes that actually demonstrate your points and how they can duplicate it. No one really wants to buy a video of a talking head, so keep it interesting. For advice on creating effective video content, be sure to do a web search on this topic for this same author. Decide if you are suitable for being the on camera talent and speaker. Again you must portray yourself as an expert, or at least, an expert author of the content. If you’re not good at communicating on camera or unable to speak naturally and fluently, you may need to hire an actor to work off a teleprompter. The production company will help you make that decision.
4. Market the video. Once the video is shot and duplicated and ready to be sold, determine the venues of distribution to promote your video to your target audience. Having your own search engine-friendly website is a must, with accurate keywords that your audience will be searching for. Amazon.com and other video dealers will gladly stock or drop ship your video for a cut of your selling price, and is well worth it. Trade shows, college campuses, swap meets, magazine classifieds, local newspaper classifieds….anywhere your audience’s eyes would be looking is where you need to be promoting your video. With perseverance and determination, you can make a one time video investment make you a lot of extra money and maybe even quit the job that you were training people how to do!

Paul Lyke is the managing director at MidSouth Visual, Inc., a Nashville video production company.

Share This

Have you been searching for a career in the spa industry, but found that the educational opportunities in this fast-growing business are limited at best? With an industry that is showing annual revenues of nearly $10 billion in the United States alone, you’d think that there’d be spa management programs available just about everywhere. While there certainly are a lot of programs out there, finding ones that offer quality, affordable, and accessible spa management training are far and few between.

Share This

You just purchased some fresh home based business leads and it amazes you how many prospects are not there when you call. People aren’t calling back when you leave a voicemail message and you feel like you’ve wasted your time and money. Let me show you a foolproof voicemail message that makes prospects want to call you back right away.

Share This

Like that scene from the horror flick, “The Shining,” when Jack Nicholson axes his way through Shelley Duvall’s bathroom, telemarketing is just as dramatically asserting:

“I’m B A C K!”

Taken for dead, this incredibly useful yet widely misunderstood and abused medium is assuming its rightful place in the pantheon of promotional tools.

And why shouldn’t it?

The Web, for all of its sweeping grandeur and cascading impacts, simply isn’t nearly as effective in SELLING as the humble, real-time, person to person phone conversation. As I’ve said elsewhere, and as so many would-be dot com moguls can attest:

Share This

You just purchased some fresh home based business leads and it amazes you how many prospects are not there when you call. People aren’t calling back when you leave a voicemail message and you feel like you’ve wasted your time and money. Let me show you a foolproof voicemail message that makes prospects want to call you back right away.

Share This

Stop “Resisting” an Exercise Routine!

Would you like to increase your metabolism so that your body will burn more calories throughout the day? Or maybe you are more interested in increasing the lean tissue on your body so that you can work harder, play longer, and have a decreased chance of a life-related injury. Strength training offers just that. But don’t let the lack of time for a gym visit or a hectic travel schedule keep you from reaping the benefits of building lean body tissue. Resistance bands may be what you are looking for!

Share This

You just purchased some fresh home based business leads and it amazes you how many prospects are not there when you call. People aren’t calling back when you leave a voicemail message and you feel like you’ve wasted your time and money. Let me show you a foolproof voicemail message that makes prospects want to call you back right away.

Share This

You just purchased some fresh home based business leads and it amazes you how many prospects are not there when you call. People aren’t calling back when you leave a voicemail message and you feel like you’ve wasted your time and money. Let me show you a foolproof voicemail message that makes prospects want to call you back right away.

Share This

Ray Winstone, the London East End barrow boy, who became an actor famous for acting hard men, did some boxing when he was younger. He learned a key lesson from boxing which helped him in the acting world and which could help any of us in any situation.

“You would go into your corner and look at the man in the corner opposite you and you would say ‘I can beat him’ or look at another man and say ‘I can’t beat him.’”

Boxing taught you to learn to beat the man you thought you couldn’t beat. Ray had about 88 fights and lost only 8 of them.

Share This

What is the difference between traditional training and competency based training? Competency based training and the traditional approach to training differ in four distinct areas:

1. What the participant learns

2. How participants learn

3. When participants proceed from task to task

4. whether or not the participants learn each task

Perhaps the most fundamental difference; however, is that competency based training is a very systematic approach to training while the more traditional approach is not. What the participants need to know is based upon precisely stated work outcomes that have been verified as being essential for adequate performance of the job for which the participant is being trained.

Share This