February 3rd, 2008
Top Speaker & Best Selling Author Says - Telemarketing Is B A C K
Like that scene from the horror flick, “The Shining,” when Jack Nicholson axes his way through Shelley Duvall’s bathroom, telemarketing is just as dramatically asserting:
“I’m B A C K!”
Taken for dead, this incredibly useful yet widely misunderstood and abused medium is assuming its rightful place in the pantheon of promotional tools.
And why shouldn’t it?
The Web, for all of its sweeping grandeur and cascading impacts, simply isn’t nearly as effective in SELLING as the humble, real-time, person to person phone conversation. As I’ve said elsewhere, and as so many would-be dot com moguls can attest: