March 11th, 2008
What Is A Trademark And Why Should I Have One?
The short answer to this question is that a trademark can become a brand. Even if you’re business is local, a brand name is important not only from a marketing but also a customer perception basis.
When many people think government business registration documents, they naturally think patents. General copyrights which establish ownership of certain types of property like writings, music etc. Trademark registration however is used to establish ownership rights to a specific design, character, lettering style or combinations and of all these into 1 single general identifying mark.