BlogIyo.com

If you’re making sales presentations and you hear from the guests, on a regular basis, ” I have to think about it,” you’re not creating enough URGENCY for them to make the choice to do business with you TODAY.

Let’s uncover the TODAY issue. First, you as the salesperson have to believe that the guest is there to become your newest owner TODAY. If you don’t believe that it’s possible, then probable, chances are, it won’t happen. You have to have a stronger belief in the possibilities than the guest. The energy level and attitude of the salesperson is very important.

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If I see one more PowerPoint presentation …

We’ve all said it.

We’ve all heard it.

What was once a revolutionary tool for enhancing the rote presentation has become a threat in the corporate marketplace. Personally, I want to run for cover anytime I see a junior executive in command of a clicker and a projector in the boardroom.

A large part of my business is working with clients to create compelling presentations with visual impact – without losing their audience. This process generally begins with my clients sharing their presentation outline with me and we begin to work together to see what’s essential and what’s best left for another form of communication.

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Some salespeople seem to have a special magic, they are always bringing in new, big deals.
But if you have not been one of them so far, instead of feeling jealous and inadequate, let me show you how you can make as much money as them or more.

Here’s the principle – sales is a numbers game, so more attempts produces more sales.

Let’s assume that a really good salesperson closes 2 deals out of 5 presentations and that you feel that you are struggling, closing only half of that. Logically, to get more orders all you have to do is present more often. And that becomes possible if you are more effective at gaining appointments and seeing prospects.

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Ever since I became a freelance copywriter, people have asked me how I do it. When talking about themselves, they say, “Oh I’m not creative” or “I know what I want to say, but I don’t know how to say it.” My reply is always, “just say it!”

We all know that good copy needs a structure; it needs to be in the right tone of voice and it needs to capture and hold the attention of the reader, inspiring them to act. To buy!

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Recent studies and surveys have indicated some of the top challenges that small businesses or solo entrepreneurs are facing today.

More than half of the respondents in research conducted by Industry Canada believe that growth is the most important issue they face. Growth categories include attracting new customers, recruiting qualified staff and having the time to manage growth. Competition came in as the next highest concern.

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