November 26th, 2008

How to Turn Quick Money Making Ideas into a Reality

Having quick money making ideas swarming in your head is the first sign of the potential of more life. Do you want to learn how to turn those ideas into a reality? Unfortunately, most people refuse to take action in achieving wealth simply because they don’t believe they can achieve.

Copyright (c) 2008 Ontarian Ke’Chan Hawkins

Today is the day of increase. Right now is the time for you to turn your quick money making ideas into a reality. Did you know that we all have the ability to think and grow rich?

March 16th, 2008

Get Your Twinkie On - The 2007 Twinkie Awards

To Twinkie or not to Twinkie?

That is the question that you have to answer in 2008. I decided to Twinkie in 2007 as I entered into the Best Motivational Speaker category for the 2007 Twinkie Awards.

I’m inspired by the events that took place before, during and after the 2007 Twinkie Awards. I’m here to tell my story so that one day The Twinkie Awards can tell yours.

The exposure that I received from the Twinkie Awards is priceless and I highly recommend this program to anyone that has a product or service. Read on as I share my experiences step by step with you so you can turn your vision into victory and tap into this mega marketing event.

March 3rd, 2008

Promotional Pens And Related Products

Are you looking for the perfect promotional products for your company? Why not try promotional pens? Writing utensils are a great idea because your customers can actually use them, which means that they are less likely to throw them away. When your potential clients or customers keep a promotional product, you’ll be more likely to make a sale! Luckily, there are hundreds of pens and related writing items from which to choose. Here are just a few of your options:

February 27th, 2008

Media Planning Advice For All Types Of Media - How To Get It Right

If we are honest, we’d rather forget about the planning and just run the adverts.

However, planning is vital in all major business decisions and advertising is certainly no exception.

The media planning exercise should involve conducting some targeted brand or specific research to assess recall and the viewership & readership of a particular campaign. There is a lot more to it than buying and designing ads, you know.

That said, a good media plan does not have to take an age to prepare and implement. Once you have done some initial research, all you have to do is think logically about the four main points:

February 19th, 2008

Site Promotion Is Business Promotion

Go to virtually any trade show and you are likely to find all the pens, yardsticks, key chains, cups, plastic bags, magnet and handheld fans you will need.

Each items is prepared especially to present the booth visitor with an impression of a specific business.

Company colors are used in the giveaway product and the staff will typically wear polo or t-shirts that are emblazoned with the company logo and colors. Bags are filled with brochure information, window stickers and other promotional products.

February 4th, 2008

Insurance Sales - If Youre In The Commodity Business Get Out!

There’s plenty of competition for the price shoppers, and you don’t want to play that game. Price shoppers are the worst clients you could ever ask for, so why would you ever want to attract them? But that’s exactly what you’re doing when you offer to quote someone insurance.

Let the price shoppers search the internet or bother your competition for quotes, but don’t let them bother you. There is a very good reason for both you and the customer for not simply quoting a price. Isn’t it true that when you quote a price you’re making a quote based on the assumption that the customer knows exactly what they need and why? And how often is that really true?

January 27th, 2008

Why Your Business Can Benefit From Both Organic And Pay-per-click Search Marketing

Start Reaping The Benefits Of Search Marketing Today

Launching a website is one of the most exciting times for any small business. Many small business owners and employees become excited because of the opportunities the World Wide Web give them and their small business. However, while launching a website gives small businesses instant worldwide exposure, the amount of exposure is questionable. Today, with over 7 million unique websites in the world and thousands more launching everyday, it can be very tough for a website to be found. And unfortunately, many small business owners make the mistake of thinking that submitting their website to search engines, such as Google and Yahoo, will guarantee them success. However, many owners fail to take into account the thousands of other websites that are selling similar products and services which will be listed first on search engines. While it may seem impossible, these small businesses, and your business can quickly become one of the top results in any search engine.

January 14th, 2008

Death By Powerpoint - Creating Presentations That Compliment (not Kill) Your Message

If I see one more PowerPoint presentation …

We’ve all said it.

We’ve all heard it.

What was once a revolutionary tool for enhancing the rote presentation has become a threat in the corporate marketplace. Personally, I want to run for cover anytime I see a junior executive in command of a clicker and a projector in the boardroom.

A large part of my business is working with clients to create compelling presentations with visual impact – without losing their audience. This process generally begins with my clients sharing their presentation outline with me and we begin to work together to see what’s essential and what’s best left for another form of communication.

January 2nd, 2008

Yellow Page Consulting For The Basic Business

For 25 years, Yellow Page consulting was my life. Prior to that, had my own advertising agency. I also have a degree in marketing. I’ve been designing Yellow Page ads for the past three decades. So I have expertise in YP creation and have advised almost 7000 companies on how to put together YP ads and even wrote a book available on amazon. Now that I am semi-retired, I’ve written over 50 articles about the Yellow Pages and what it can do for the average family-run business, the backbone of the directory media.

December 30th, 2007

Improve Competitive Analysis Through Simple Observations

When starting out, it’s common to imagine your competitors in broad terms: related to a particular product, by an uninformed notion of their size, or by the quality of their advertising. It’s critical that you learn as many details as you can about your competitors. It doesn’t require a private investigator’s license, but rather, simple observation.

Try This Observation Exercise

Find a photograph of a person performing a mundane task, such as shopping for groceries or crossing a busy urban street.


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