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If a workforce is motivated, success usually follows, which in turn inspires and further motivates the employees to yet further success. Successful companies go into a self-perpetuating motion that brings more and more success and the associated rewards.

Take a few moments now to think about one or two of the successful companies you know of and consider whether what I say is correct.

Hopefully you agree that high motivation is inseparable from success. By taking a conscious control of the level of employee motivation in your company you are assisting your staff to step outside of a comfort zone that may be condemning your company to stagnate through procrastination.

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1. It is almost mission impossible, to determine your return on investment right off. First determine what ultimately a lead will yield. An example. Use a 3 year total override yielding factor of your desired agent’s production. Next compute the worth of a producing insurance agent by assessing it against the value of acquiring this producer. Assuming a 1,000 piece direct mailing to salespeople has a total $600 expenditure. Also assume your sales mailer produces ten responses. Out of these responses, you contract four agents, and 2 of them write substantial business generating $4,600 in overrides. A very respectable and inspiring return indeed!

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