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Many blog marketeers have an inherent interest in positioning blogs as the second coming, as the only marketing required in your mix, as all you need to succeed in selling your products, services, or indeed anything that you want to sell.

Copyright (c) 2008 Gavin Ingham

I read a lot of books and listen to a lot of audios on the subjects of personal development, sales, business, marketing and motivation.

Nowadays I read a lot of blogs and am subscribed to several via RSS feeds. One blog which I read regularly is Trish Jones’ blog. She recently posted two interesting posts on blogging as a sales tool and whether blogging can sell services or just products.

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One of the most important things any Nichepreneur can do is define their target audience. Ask yourself: Who is my ideal customer? If your answer is “Everyone”, you’ve got some work to do!

While it would be nice if every single person in the world wanted your products and services, the truth is that by trying to appeal to everyone, you often wind up appealing to no one. Increase your chances for success by narrowing your target audience: selecting a crowd of likely customers and concentrating on meeting their wants and needs.

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With the wide spread dislike of telemarketers, many home-based and small business owners are hesitant about using their own phone for advertising. However, there is another powerful marketing tool they tend to overlook, their fax machine.

Everyday, flyers, newsletters, advertisements, and business cards are constantly being pushed onto customers who have become resistant to the whole concept, so how do you get them to take notice of your product or service among thousands?

Here’s how . . . cut through the sludge of the common marketing methods and use your fax machine to climb to the top and land, literally, right into the hands of paying customers.

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There is just something about one time offers that make prospects head to a buying frenzy. It is like a switch within a buyer’s mind that triggers something.

Clearly, there are hidden statements that one time offers tell your prospects, and if you make use of these emotionally tugging statements in your benefit laden statements and one time offer pitches, you will definitely be headed off to getting more sales in less time.

While the mind is above the heart, it does not hurt an internet marketer to know that in marketing terms, the emotional often outweighs the rational when it comes to assessing products and services.

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