June 25th, 2008
Is Reciprocal Linking Worth The Effort?
Having incoming links to your website is the single most powerful way to gain recognition in the eyes of the search engines, Google, Yahoo and MSN. The types of links that you have pointing at your website, however, will make a large difference in the type of attention and recognition that you get from the search engines. Things that worked a few years ago are not necessarily the things that work well now. In order to stay on top of the search engine result pages, you need to stay on top of what the search engines require.